H&M Home
Bringing a global style destination to life through campaigns and experiences
Client
H&M Home
Services
VIP Events
Visual Identity & Brand Design
Activation Development & Delivery
Public Relations
As the UK media relations lead for H&M HOME, we support in the creative conception of bespoke experiences and events for each new seasonal collection, with close oversight from design and production through to on-site execution. Uniquely tailored to each collection, the events have engaged industry tastemakers, editors, opinion-leaders and influencers, generating organic social and news coverage resulting in high-engagement amongst target audiences.
Timed to H&M HOME’s Fall 2024 collection unveil, we designed a dinner at London’s hotly anticipated new restaurant, Holy Carrot, hosted by tastemaker Bonnie Langedijk and designer Mininat Shodeinde. Modern, minimal and elevated, the event reflected the collection showcased throughout the evening, from tableware to textiles and furniture, positioning H&M HOME at the cutting edge of style and bringing together a curated group of 40 guests from London’s design, interior, and fashion scenes.
The launch of H&M HOME's Winter 2024 collection at the Regent Street concept store required an event format to engage editors, influencers as well as drop-in store customers. We designed the concept and co-produced a custom designed, large-scale advent calendar which acted as an interactive centrepiece for visitor engagement to unlock hidden prizes. Further interactive experiences included lampshade painting, live piano and carol singing, creating a memorable festive brand experience.
2025 began with the H&M HOME and H&M Kids collaboration with Disney Home x Sanderson. Drawing on the playful whimsy of the vintage Bambi inspired collection, we developed and produced an immersive, child-friendly event in Covent Garden featuring styled sets, residential vignettes, children's activities and a unique personalised gifting moment. With comprehensive oversight of the full launch event, Camron also secured the guestlist of editors and family influencers, managing an on-site gifting suite that led to organic social content and widespread press coverage.
Each event has generated extensive timely and organic content, while also living on through ongoing social coverage generation, to date reaching over two million Instagram users.
