Louis Poulsen
Public relations and partnerships for the renowned Danish lighting company
Client
Louis Poulsen
Services
Cultural Advisory
Executive Profile Building
VIP Events
Communications Strategy
Public Relations
Established in 1874, Louis Poulsen creates iconic products that deliver exceptional lighting. Honouring the Danish design tradition, the brand follows the principle that form follows function. Collaborating with design talent such as Poul Henningsen, Arne Jacobsen, Verner Panton, Vilhelm Lauritzen, Øivind Slaatto, Olafur Eliasson, Oki Sato and Anne Boysen, Louis Poulsen continues its legacy of making luxury lighting that prioritises passionate craftsmanship, high-quality materials and innovative design. The company has established itself as a leading architectural and decorative lighting brand, with showrooms in Copenhagen, Oslo, Miami and Singapore.
Louis Poulsen approached Camron with the goal of increasing the brand’s media presence and sales in the US.
To achieve this, we developed and executed strategies leveraging press outreach, events and influencer gifting, all focused on the US market.
To celebrate the brand’s 150th anniversary book release, we organised an intimate press dinner for leading design editors in New York City, securing coverage in Architectural Digest, Elle Decor, Fast Company and Surface. Building on this momentum, we conducted additional outreach and secured coverage for the brand’s first-ever Sotheby’s sale.
Providing strategic support for Louis Poulsen’s US events, our ongoing role encompasses advisory on venue selection, guest list development, and select production elements, as well as providing on-the-ground support, including guest list management and press liaison.
Additionally, we regularly identify and liaise with US influencers for product gifting, handling all outreach on Louis Poulsen’s behalf.
