Making an impact in Milan

DesignSingapore Council has always supported our designers keen to present at Milan Design Week since the early 2000s. In 2023 DesignSingapore Council organised and staged Future Impact. It highlights Singapore as a global hub for innovation and creativity. Dsg featured new works produced by our designers in response to the theme, showcasing how impactful design solutions and technology intertwine to shape a brighter future for everyone.

The designers, curators and our team at DesignSingapore Council had in-depth conversations with visitors about designing for impact, systems design at a national level in the case of Singapore, where and how technologies such as Artificial Intelligence fit in with human-centric designs and design’s changing role in society. We’re thrilled to return this year with Future Impact 2 to showcase more designers and a more diverse range of projects that address our curatorial theme.

In considering “The Power of Design” and how it relates to our work, the impact lies in design being more than just about aesthetics. I’m a firm believer that good design is good business, and good design improves lives. You can see this very clearly in Singapore where we have designed our public housing to be attractive and affordable. One of our housing estates Pinnacle @ Duxton, standing at 50 storeys tall, received the World’s Best Housing Development at World Architecture Festival in Barcelona in 2010 for redefining high rise urban public housing.

As a prototyping city that incorporates innovation as part of its design approach, our designers are equally at ease with the flux that comes with emerging technologies, whilst being adept at harnessing it to present new possibilities for the future of design. The curators worked with the designers to present positive and impactful design solutions. We hope visitors will come away from the show, understanding the value of Singapore Design which stems from our national sense of creative purpose, one that is forward-looking and driven by social impact.