SolidNature
Brand storytelling through impactful creative experiences
Client
SolidNature
Services
Communications Strategy
Global Media Relations
Activation Development & Delivery
Public Relations
SolidNature is a premium boutique natural stone company that sets a new standard in terms of craftsmanship, design, innovation and construction. Founded in 2011, the natural stone and design brand makes the impossible possible through experience, creativity and ingenuity, working with some of the most influential names in design, fashion and culture, including Prada, OMA, Fendi, Sabine Marcelis, Yves Saint Laurent, and beyond.
Camron has partnered with SolidNature to promote a series of site-specific installations and award-winning exhibitions since 2022, blending the fields of art, architecture, fashion and technology in locations from Amsterdam’s Vondelpark during Amsterdam Fashion Week to the London Design Festival to Milan Design Week.
For each public intervention and activation, we have devised and implemented a dedicated public relations strategy, with a common ambition to communicate the brand’s position at the forefront of innovative design through the unexpected, highly visual use of SolidNature’s premium materials.
In 2022, we conceived a press campaign to promote ‘Swivel’, a striking installation by designer Sabine Marcelis, unveiled at the London Design Festival. The installation featured a series of rotating stone sculptures designed to explore the interplay between movement and natural stone, presenting the material in an entirely new light. The sculptures, which slowly rotated in place, created a dynamic visual experience, emphasising the versatility and beauty of SolidNature’s high-quality stone products.
For Milan Design Week 2023, we showcased SolidNature’s ‘Beyond The Surface’ installation, created in collaboration with OMA, the renowned architecture firm led by Rem Koolhaas. The installation featured bold and innovative uses of natural stone to challenge perceptions of the material. By exploring both the physical and conceptual possibilities of stone, Beyond The Surface highlighted SolidNature’s commitment to cutting-edge design and craftsmanship, and was awarded the prestigious Fuorisalone Prize for Best Installation at Milan Design Week 2023.
In September 2024, Camron supported the unveiling of ‘Stacked’, an art installation by Sabine Marcelis positioned in Amsterdam’s iconic Vondel Fountain. The launch coincided with Amsterdam Fashion Week, allowing us to establish a dialogue between the fashion and design worlds while celebrating SolidNature’s commitment to creative expression. Comprising stacked layers of translucent onyx and marble sourced from SolidNature, the fountain highlighted the unique qualities of natural stone, using light and water to create an ethereal and dynamic visual effect.
Over the course of our engagement, we have delivered creative press campaigns incorporating tactical elements from press trips and VIP tours to media previews and cocktail events during cultural design weeks to engage prominent designers, architects, and journalists in the brand and establish SolidNature’s influence amongst global design communities. Our support for the brand has extended to feasibility and delivery of location scouting, event management and production during Milan Design Week.
In all campaigns, we have foregrounded the voice of the brand’s leadership through media interviews to convey storytelling themes of craftsmanship, creative expression and innovation in luxury stone design. Through high-level media engagement, we have secured catalyst placements on behalf of SolidNature across national outlets, design and lifestyle publications including The Financial Times, The New York Times, La Repubblica, Elle Decoration, Wallpaper*, Dezeen, Monocle, Hypebeast and designboom.