OnceMore
Raising the profile of a sustainable Swedish textile innovator amongst the fashion world
Client
OnceMore
Services
Visual Identity & Brand Design
Public Relations
VIP Events
Cultural Advisory
OnceMore® is an innovative raw material developer that produces high quality dissolving pulp made from blended recycled textile waste and wood sourced from responsibly managed forests. Part of Södra, Sweden’s largest forest owners’ association which processes wood from the forest into renewable products, OnceMore® offers an additional life cycle for these raw and recycled materials, turning them into conscious clothing options that contribute to maintaining a sustainable value chain.
At London Fashion Week 2024, OnceMore® partnered with London-based designer FEBEN to create a number of designs that were showcased in its Spring-Summer 2025 show, REIGN.
The collaboration began when FEBEN met the OnceMore® team in 2023 during Paris Fashion Week. Upon hearing that the company is based near where she grew up in Sweden, FEBEN and OnceMore® started exploring ways to integrate materials made from OnceMore®'s patented dissolving pulp into her upcoming collection.
Leading on the organisation of an intimate dinner at The Standard’s Decimo to celebrate the upcoming partnership, Camron leveraged the opportunity to introduce influential voices in fashion and sustainability to OnceMore®, and supported with wider messaging on the future of next-gen textiles. To mark the occasion, FEBEN and OnceMore® designed an exclusive Mini Twist vest, which was presented as a special gift to the guests.
In addition to overseeing the coordination of event logistics before and during the event, we also facilitated outreach on behalf of OnceMore®, successfully securing attendance from Forbes, Vogue Business, and Business of Fashion, with a feature in The Observer.
As our first activation with OnceMore®, we used the platform of London Fashion Week to build awareness within the conscious fashion community in the UK, and to further define key messaging around OnceMore®’s partnerships with high-fashion brands.
