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Marimekko

Building affinity for a Finnish design and fashion icon in the US market

Client

Marimekko

Services

Communications Strategy

Public Relations

Influencer Engagement

VIP Events

Executive Profile Building

Marimekko Copenhagen Fashion Week SS25 Runway in Copenhagen

Founded in 1951, Marimekko is a globally recognised Finnish design house celebrated for its bold prints, artistic integrity, and innovative textiles. From fashion to home decor, Marimekko’s creations embody joy, creativity and timeless functionality.

Alana Hadid at Marimekko Copenhagen Fashion Week show at Vilhelm Lauritzen Terminal
View of Marimekko Bar Unikko at Milan Design Week 2024 with Unikko  print

Over the decades, Marimekko has built a reputation for its distinct aesthetic, characterised by vibrant patterns and a philosophy of empowering self-expression. The brand’s commitment to sustainability and craftsmanship has ensured its continued influence across industries, from high fashion to interior design.

Grey and Grayson Prince at Marimekko Copenhagen Fashion Week at Vilhelm Lauritzen Terminal
Laila Gohar hosts a lunch for Marimekko celebrating the launch of Maridenim

We serve as Marimekko’s US communications partner, managing media relations, brand positioning and cultural collaborations to build affinity in North America. By securing coverage in leading publications such as Vogue, Architectural Digest, Wallpaper*, and The New York Times, Camron has helped cement Marimekko’s place in the modern design landscape.

Woman in Marimekko Unikko-printed dress at Milan Design Week at Bar Unikko installation
Marimekko CPHFW at Vilhelm Lauritzen Terminal staircase close up
Tablescape by Laila Gohar with Maridenim by Marimekko tablecloth and flowers and food

Providing strategic advisory and delivery across influencer partnerships, editorial placements and brand alliances, our work continues to prioritise the enhancement of Marimekko’s cultural impact, ensuring the vibrant designs remain at the forefront of contemporary fashion and lifestyle conversation. By fostering meaningful connections and amplifying Marimekko’s narrative, we aim to strengthen the brand’s presence in the US market, bridging heritage with innovation for new generations of consumers.