Mareterra
Strategic communications for Europe's largest land reclamation project
Client
Mareterra
Services
Visual Identity & Brand Design
Global Media Relations
Reputation Management
Built on the water to address Monaco’s growth challenges whilst keeping in line with major projects that have shaped the Principality’s expansion, Mareterra covers 6 hectares of land reclaimed from the sea, increasing Monaco’s total area by 3%. Bringing together some of the world’s leading architects, the ambitious land reclamation project is the largest private real-estate development in Europe.
Setting a new standard in sustainable construction, Mareterra unites global expertise, infrastructure and materials from around the world, creating an eco-friendly district that plays a key role in Monaco’s economy and society.
We were enlisted to ensure that the most salient features of the Mareterra project were brought to the forefront of all storytelling and international coverage. Through our targeted approach, we ensured that Mareterra was positioned as a project that would usher in a new age for Monaco, as well as set a new standard for land reclamation globally.
Delivering stories that explored the project from a multiplicity of viewpoints, from travel to architecture, property to sustainability, we placed feature coverage in leading media publications including the Financial Times, Telegraph, The Times, BBC, CNN, La Repubblica and Corriere della Sera.
