Gachot
Positioning a leading New York design practice on the international stage
Client
Gachot
Services
Visual Identity & Brand Design
Led by principals John and Christine Gachot, GACHOT, a New York-based multidisciplinary studio, designs unique experiences with a refined aesthetic and radical sense of place.
The studio is known for the thoughtful and elegant design of New York institutions such as Pendry Manhattan West, Pebble Bar, and Jac’s on Bond. They’ve also designed the Shinola Hotel in Detroit and have other notable projects being completed this year. Inspired by modern sensibility and a bespoke approach to residential, hospitality, and commercial spaces, each project reflect’s the studios’ acute attention to detail.
As the global agency of record, Camron has elevated GACHOT’s international presence, reinforcing the studio’s refined aesthetic and thoughtful approach to design. Through strategic storytelling and media engagement, Camron secures top tier coverage that highlights the studio’s diverse portfolio and expertise.
From product launches with Waterworks, to the redesign of the Metropolitan Opera Lounge and various residential projects - including the founders’ recently completed New York residence - Camron ensures consistent global recognition across leading publications.
Recent initiatives include securing an exclusive feature on the redesign of GACHOT’s Manhattan-based office in Door, La Republicca’s design-focused monthly publication and a video tour with The Local Project Australia. Camron also continues to amplify the studio’s presence by placing existing projects in top-tier titles such as Vogue and Homes & Gardens, alongside expert commentary and industry insights. Camron advises on relevant photographers for projects, while facilitating key introductions to editors to strengthen relationships.
Beyond media relations, Camron fosters strategic partnerships, identifying creative opportunities within its network—such as Farrow & Ball—and advising on best practices for GACHOT’s expansion into home furnishings. Leveraging deep expertise in product storytelling, Camron provides strategic guidance for positioning within the design marketplace.
Camron curates thought leadership opportunities for Christine and John Gachot, further strengthening the studio’s visibility and reinforcing its distinctive design philosophy on a global stage.