Farrow and Ball
Elevating a British heritage brand in North America
Client
Farrow and Ball
Services
Communications Strategy
Public Relations
VIP Events
Partnerships & Programming
Executive Profile Building
Based in Dorset, UK, Farrow & Ball is a maker of luxury paint and wallpaper renowned for its refined palette, rich heritage, quality products and artisanal craftsmanship. In 2017, Camron began working with the brand to increase market visibility in North America among designers and consumers.
Through the strategic development of meaningful partnerships that authentically reflect the brand’s mission, bespoke events and initiatives that activate key markets, and thoughtful storytelling, our approach focuses on elevating the brand’s profile as a leading manufacturer of luxury paint and wallpaper in the North American market.
Throughout our partnership, we have leveraged our access to a vast network of tastemakers and design professionals to forge partnerships that move the needle. In 2021, the team spearheaded the launch of Farrow & Ball’s first-ever designer collaboration with design maven and Camron client Kelly Wearstler, landing feature coverage in Architectural Digest, Elle Décor, Forbes, Domino, and dozens more.
Our remit has also encompassed the management of countless VIP projects, with features landing in The New York Times and the cover of Architectural Digest, to name a few. In 2024, Camron initiated an impactful and ongoing relationship with the world’s only LGBTQIA+ art museum in New York, which made its colourful debut in Elle Décor, spotlighting the vision of Farrow & Ball Creative Director Charlotte Cosby.
Our work spans the support of communications across Farrow & Ball's social media channels by forging relationships with key influencers and tastemakers resulting in the creation of US-specific content across platforms.
