DAB Motors
Brand-building for an electric motorcycle company at the forefront of culture
Client
DAB Motors
Services
Visual Identity & Brand Design
Global Media Relations
Cultural Advisory
Partnerships & Programming
DAB Motors is a boutique electric motorcycle company based out of Bayonne, France that specialises in crafting motorbikes that combine sustainable ambitions with cutting-edge design.
Led by designer and engineer Simon Dabadie, the company grew in a few short years from just a 3D printer in a garage in Bayonne, France to enjoying a celebrity clientele list, a collaboration with Burberry and an acquisition by Peugeot Motorbikes. Driven by Dabadie’s obsession for creating a fast, light and agile urban motor vehicle that incorporates the latest EV technology, DAB Motors has evolved into a company that fuses style with world-class engineering.
In our role as DAB’s communications partner, our remit spans global communications, brand advisory and media relations. Taking a proactive approach, we have not only delivered key media placements for the brand, but have also spearheaded partnerships, helping to elevate the brand’s status as a cultural catalyst.
Delivering in-depth interviews, features and image-led pieces in key titles such as the HTSI, Times Luxx, Monocle, Wired and Forbes, media coverage has not only charted the rise of the brand but also placed Dabadie’s voice and vision at its heart.